Senior Manager Digital Marketing (m/f/d)

SKILLs HR Experts GmbH, Standort Nürnberg

For an international company we are looking for a Senior Manager located in Nuremberg. Our client is an international data insights company active in about 100 countries with headquarter in Germany. The company advises its customers with its approximately 12,000 employees on the basis of valuable market data and customer / consumer insights. For the Marketing Team team we are currently looking for a

Senior Manager Digtial Marketing (m/f/d)

 

As Senior Manager Digital Marketing (m/f/d) you own the global Marketing platforms, systems and channels, e.g. websites, marketing automation platform, analytics software, social media channels. You are acting as an influencer and facilitator to the wider business by providing omni-channel digital marketing expertise and consultancy. You do this by empowering the product and regional marketing teams to digitize their campaigns and processes by providing a seamless digital customer journey through our marketing channels (e.g. website, blog, video, social media). Furthermore you take care of the enablement, growth and management of the Digital Marketing team (Social Media, Analytics, Website and Campaigns).


Your Tasks:
  • Review platforms and systems that the company use today (e.g. Marketing Automation, Digital Asset Management, analytics) and identify gaps and needs
  • Execute relaunch of company's main website
  • Develop a best-in-class strategy framework in close alignment with other stakeholders (target groups, content, digital features and functionalities, regional structure)
  • Lead selection process with suppliers (platform providers and agencies)
  • Execute relaunch process
  • Be the internal expert on digital marketing themes and topics such as targeting, advertising, digital campaigns, website strategy, performance, lead scoring and more
  • Partner with internal teams to implement alignment of marketing technologies (e.g. website, marketing automation) with CRM (Salesforce), by closing the loop on content and contacts to sales
  • Work with global client solution teams on developing customer journeys to improve sales activation
  • Translate 'key business questions' and clients' needs into marketing measures and digital content
Requirements:
  • ​At least educated to BA (Hons) level with a Marketing or Business degree
  • At least 5 years' experience as Digital Marketing professional
  • Minimum 1-2 years' experience in managing and developing teams
  • Extensive knowledge of marketing automation, CMS and CRM systems (e.g. CMS systems, HubSpot, Marketo, Salesforce, etc.)
  • Experience with online advertising, social media performance tracking and SEO desirable
  • Hands-on experience of digital marketing processes, especially customer journey mapping, persona development and campaign management
  • Excellent presentation skills, feeling comfortable in front of C-Level and marketing experts alike
  • Strong communicator who is able to build excellent rapport
  • Feeling comfortable in an international environment, engaging with different personalities and time zones
  • Perfect English negotiation skills
  • Ability to travel occasionally
The offer:
  • An attractive income and additional benefits
  • An exciting and varied task in the marketing division of a successful international company with great creative freedom
  • Various training and development programms at a high professional level
Jetzt bewerben

Ihr Kontakt

Beraterfoto
Herr Ralf Roth
Geschäftsführung

SKILLs HR Experts GmbH
Alte Hopfenpost, Hopfenstraße 8
80335 München
Jetzt bewerben

Eckdaten

  • Ausgeschrieben seit: 16.01.2019
  • Kennziffer: 63
  • Arbeitsort: Nürnberg
  • Stellenart: Vollzeit

Ihr Kontakt

Beraterfoto
Herr Ralf Roth
Geschäftsführung

SKILLs HR Experts GmbH
Alte Hopfenpost, Hopfenstraße 8
80335 München